Since that time Google unveiled the Penguin revise back
April 2012, the actual SEO community provides discussed the actual influence
regarding black hat SEO, a new process by which competitor can point thousands
or perhaps a great act of bad backlinks.
Negative
SEO –
Negative SEO means when somebody
else does all the wrong things or unnatural process to attempt to harm your
website. It works as a villain of your site that play malicious action takes in
order to loss competitor or another site’s ranking.
Does
Negative SEO work?
Effects of Negative SEO seem very
rare. We have seen some friends or our high ranking clients those are affected
by negative SEO. In most of cases, they did not get any major impact or changes
in their overall ranking, but if there is any particular keyword are targeted
by negative SEO then it occurs a problem and down our rank and traffic.
How
You analyze that your site is hunting to Negative SEO
When you come under the effect of
negative SEO then you lose your ranking. In the beginning you really started
getting out of their way to have problems and it delivered some interesting
effects, none of which were a monumental fall in rankings. There is a no. of
spammers those who are works on negative SEO, pointing hundred or more than
this malicious links to your blog or website. There are some different ways or
tolls are available who can help to analyze negative SEO, we can use tools like
ahref, google webmaster tool, majestic seo and many more.
These tolls show us the quality of
backlinks
How to Defend your Site from Negative SEO Attack?
1. Setup Google Webmaster Tool (Email Alerts)
Preventing from Negative SEO attack or any manual penalty you should use
Google Webmaster Email Alerts. Google can send emails when your website is:
- Attacked by Malware or virus.
- Occur any server connecting error.
- Got any manual penalty.
- WebPages are not indexed.
If you already use GWT then you just enable email notification and choose to
receive alerts and save it.
Just checks for verification go your site massage section.
2. Check Your Backlinks Quality
A very common negative SEO activity is to make thousand of spammy links or
redirect many no. of low quality links to a competitor’s website. That’s why
monitoring of your websites backlink is necessary, for which you can also use
Google Webmaster Tool – Search traffic.
You can use no. of free tools like Ahref, Open Site Explorer and Monitor
Backlinks or you can use no. of paid option as well. Keep an eye of your
backlinks If there is present any signs to gains or losses backlinks or If
anybody try to attempting to bring your web site penalized in the Search
Engine, then you will receive a notification by Google Webmaster Tool or any
tool which is you used.
3. Keep Safe Your Best Links
Often, Spammers will try to destroy your best backlinks. They can easily
achieved by creating a fake mail, using your name and request to the webmaster
to remove the backlinks.
To avoiding this type of activity you can do two things:
- To communicating Webmaster, always try to use your domain related email instead of using Gmail or Yahoo Id’s.
- Keep an eye of your website’s best backlinks, experts seo services provider know this so when they start search engine optimization for any website create back links carefully, because they know the harmful places or websites.
- Check Your Content & Social Media Mentions
Duplicate Content – It’s a common technique
which is used by spammers, they copy your website content and post it to
thousands of low quality and spammy site’s. If Google found your website
content is duplicate, so it increase the possibilities to penalizing your
website or lose your keywords ranking.
You can check your website content by using Copyscape.com.
5. Create Strong Brand Authority
Most efficient ways to build your Brand Authority to combat against
potential attempts.
- Building high authority & quality sites
- Focusing on the end user experience instead of ranking
- Post unique, informative & quality content
- Developing an good & informative blog
- Conduct industry research & Release podcast
- Developing a strong social networking profiles
- Continuously assists conversions.
Of course, these are the some
different ways that your business can build its brand authority.
Negative SEO is a potentially dangerous threat that can lay waste to your
rankings. While Google has already made huge strides to protect against spam,
then also deliberate sabotage is still uncontrolled for competitive industries.
We should take preemptive action against Negative SEO. That’s why everyone one
wants to Hire SEO Experts to get the rank in search engines
